SOUNDWAVE - CONCEPT

BACK

From the time of its inception Underground has always been inspired by music, it has been a big part of what we do and a big part of what we say. We have collected together all our music interests at Underground into the Soundwave Project.

A list of the artists that we have worked with over the years might sound like a list of the good and the great of British Music, but more than that we are there with the new artists, with the experimenters and with the upstarts. We don't pretend to talent spot, if we like the music then we simply do our part to promote it. Underground music of every genre, especially live music, is what we like and we want to see succeed here in London, across the UK and around the world.

We promote our music partners in many ways especially in reaching out to the Underground consumers who associate the brand with musical discovery. In addition to presenting the artists to our followers we also have some sponsorship projects, social media programmes and a great gig venue that we make available.

We always like to hear from any artist that would like to join our Soundwave project to see how we might help to promote their work.

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