/ underground

UNDERGROUND AT SUNDAY BEST

Posted by & filed under Interviews.

Sunday Best is an independent boutique that opened its doors in 1971 in Lancashire and since then has homed a unique collection of womenswear, accessories and shoes.

Their search for unique, original and striking pieces from around the world has secured them a Winner of the Daily Telegraph Magazine’s award heralding them as ‘Best for Womenswear in Britain’ in 2011. Alongside brands such as J Brand, MinkPink and Vivienne Westwood, the shop offers Underground classics including the single sole, boot and wedge Wulfrun and the Barfly creepers in store and online.

We talked to Jan, the owner of Sunday Best, who said that Underground first caught her attention when the whole Sunday Best team wanted to wear our original creeper shoes. Here is what else she had to say in the full interview below:

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FAMOUS FIRST RECORDS AT UNDERGROUND

Posted by & filed under Interviews, News.

A hub for music fans and artists since the 60’s and home to our flagship store, Berwick Street saw thousands of music artists and fans head down on April 20th to listen to bands play live and to purchase special releases available exclusively at record stores participating in Record Store Day 2013.

As part of the festivities, at number 8 we played a rock and roll DJ set that revisited the brand’s history with songs by The Beatles, Joy Division, Oasis and Primal Scream, played on 7” records. We held a retrospective on how music has inspired our original footwear and hosted a gallery space entitled “Famous First Records”, where we asked iconic Underground fans who appreciate music just as much as we do, to tell us about the first records that they bought. Here’s what they had to say:

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UNDERGROUND AND FASHION BLOGGERS

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This month at Underground, for a global perspective on fashion we have added these blogs to our ‘must read’ list… 

Stil in Berlin

Stil in Berlin was founded in March 2006 by Mary Scherpe and Benjamin Richter. It is an online photography project, published in blog-format that presents a selection of contemporary portraits, interviews with influential names from the Berlin scene and tips on the best places to eat, shop and hang out in the German capital.

Street Etiquette

Founded in 2008 by Joshua Kissi and Travis Gumbs, the men’s lifestyle website Street Etiquette showcases style using a cultural, historical and urban perspective. With sartorial influences stretching from all parts of the world, the bloggers are based in New York and have become expert vintage thrifters with a knack for layering styles, while also endorsing the resurgence of collegiate fashion.

Chinese People Do You Style

A blog dedicated to the exploration of China’s unique material culture. Its name – chinesepeopledoyou有style – claims that Chinese people do have style, as you 有 means “have”, but it also poses the question to Chinese people: do you have style? Check out Timothy Parent’s space for Chinese fashion history, updates from Shanghai Fashion Week and Chinese Fashion News.

Socks Lover Girl

Momo started to write when she was a student and became a professional fashion blogger after she won first place in ELLEgirl Japan’s ‘Blog Editor Contest’. Momo now runs one of the most popular blogs in Japan and also works at the increasingly-influential Harajuku legwear shop AvantGarde.

Le Blog de Betty

An expert in making high street pieces look like exclusive items on the blog she founded in 2007, Betty Autier is the quintessential French cool, rock chic girl with a love of the 80’s. She finds inspiration flicking through magazines, looking at photographs on Flickr and Lookbook and from musicians such as Michael Jackson and Katy Perry. Don’t speak French? not to worry, Le Blog de Betty is translated in English, Spanish, Italian and Portuguese as well.

RECORD STORE DAY, BERWICK ST.

Posted by & filed under News.

Looking like a reincarnation of a scene from the era of punk and rock ‘n’ roll; Record Store Day had a great turn out of people who enjoyed the unique events of the day.

To kick off proceedings, there were live performances from The Brainiac Five, Steve Mason, Frank Turner, Matthew E. White, Smoke Fairies, Gabrielle Aplin and Wire Wire, who played throughout the day filling Berwick Street with the incendiary acoustics of guitarists and vocalists. The participating stores at Record Store Day were filled with anticipated buyers and record enthusiasts who were hoping to blag themselves a limited edition LP to mark the festivities of the day. Taking to the streets: there were market stalls and buskers alike who were coaxing the saturday shoppers out with their fragrant foods and musical aptitudes making the occasion one for the scrap book.

 Overall the day was a huge success – and not just for the music lovers!

With our exclusive 15% off promotion for Sister Ray customers, Underground’s flagship store saw indie rockers and music aficionados acting as chameleons against our back drop of iconic footwear, while our Famous First Records’ gallery decorated the walls and a DJ spun vinyl records, setting the scene.

The extensive relationship and ingrained history of music with our brand made the day a great spectacle and pleasure to be apart of. For those of you who made it down, we hope you basked in the musical appreciations of the day and enjoy listening to your newly purchased LPs whilst sporting the new seasons stock of Underground styles.