For those of you who have not been keeping up to date with our latest status updates on Twitter, Facebook or Instagram, we will be celebrating our flagship store’s first birthday this Wednesday, 19th June at the 8 Berwick Street address. To mark the occasion we are hosting an in-store party in the evening, for press and Underground customers.
At the event which starts at 6pm, party goers can expect drinks courtesy of Brother Cider and a music play-list curated by Georgina Langford from MTV District. We are also giving you the opportunity to influence what tunes get played on the night, so send us requests via Facebook. As a special nod to our customers, we will be giving away a £10 voucher to anyone who attends the event in our Underground shoes.
As part of the celebration, Team Underground have been out on the streets of London these past weeks, taking photos of fans of the brand with our #8BERWICKST banner which will make up a special anniversary window gallery; head down to the store on Wednesday to see who made the cut. You can also see the full archive of people caught on film in our #8BERWICKST album on Facebook.
To complete the birthday festivities we have also launched a re-tweet competition @UNDERGROUNDSHOE to win a free pair of original Wulfrun creepers. To enter, follow us on Twitter for more details and for live updates on our #8BERWICKST b’day party.
As the first week of June draws to a close, we begin the monthly count down to the next Rock the Belles X Underground event.
Last month we saw Ki Yoshi, Miss Mini and Lady Lykez take to the all girl stage and cause a storm, and this month is set to be even better.
On the last Saturday of June, Rock The Belles X Underground will be taking over Shoreditch’s Bedroom Bar yet again for a night of girl power, music and creepers.
This month we have a host of new additions to the bill, not forgetting the all-important give away that will surprise two lucky members of the audience with a pair of Underground Original creepers.
On the microphone this time we welcome two new talents; British RnB artist and MOBO award winner Rachel Kerr and singer Leanne Louise who will be performing on stage, whilst over on the decks, radio and TV presenter Clara Amfo will be trading in her KISS FM residency for the night. Of course it wouldn’t be a Rock the Belles night unless regular DJs Fearney and creator Emily Rawson were on hand, so expect sets of genre defying music to carry the party through into the early hours of the morning.
So for your next monthly installment of hip-hop, RnB, house, bass and much more from Rock the Belles X Underground, head down to Bedroom Bar on Saturday 29th June.
With just one week to go until the party begins at 8 Berwick Street to celebrate our store’s very first birthday, the preparations are well under way.
This week our street team have been touring London capturing Underground fans and inviting them to join our #8BERWICKST birthday campaign. After a great week meeting hundreds of talented and creative creeper wearers, the art work is now in the safe hands of our graphics team ready for the grand unveiling at the shop next week.
If you can’t wait until then to take a look at the photographs, then lucky for you our Facebook and Instagram are rife with the images we’ve collected over the past few days. So pop online and have a search through the albums to see if you can find yourself and get tagging.
On the night Underground are welcoming District MTV’s Georgina Langford to take control of the music. Georgina will be compiling a playlist to set the perfect party atmosphere, so we want to know what you want to hear. Whether it is a rock classic, the latest indie track or a local band you think we need to know about, then get involved and submit songs to be played on the night. Follow this link to our Facebook page where we are asking for your suggestions and then tune in on the night to hear if your song has made the cut.
Alongside hundreds of photos, what is set to be an eclectic playlist and a fridge full of summer cider provided by none other then king of the fruit cider – Brothers, we will also be offering every guest in Underground shoes an exclusive gift voucher.
With the gift voucher available to use that night on the new stock we’re excited to launch, or on your next visit to the store, we are also running a competition via Twitter for those who can’t make the event. To enter the competition and gain the chance to win a free pair of creepers, all you need to do is retweet our competition post. The competition winner will be announced the week starting 25th June.
For more details on our birthday celebrations keep an eye on our Facebook and Twitter, in the meantime we look forward to seeing you at Underground, 8 Berwick Street on Wednesday 19th June.
Self proclaimed ‘badasses’ of San Fernando Valley, California , Lindsey Troy and Julie Edwards of Deap Vally are our modern day version of Thelma and Louise with the hardcore edge of Joan Jett. The duo have been wreaking havoc in the world of music turning heads across the Atlantic, with the release of their debut album ‘Sistrionix’ nearing the girls have been on tour and had the first London gig at The Old Blue Last. Their bluesy rock n roll sound has been compared to the likes of Jack White, Dan Auerbach and The Black Keys and have been described as “a scuzzy White Stripes-meets Led Zeppelin rock and roll duo”. Deap Vally formed in 2011, Edwards was in a two-piece band with high school friend called The Pity Party whilst Troy was performing solo in Los Angeles. The duo first met a needlework class where Edwards taught Troy how to crochet and a connection formed when they talked about their love of Blues.
2012 saw the release of their debut single “Gonna Make My Own Money”, when you hear the passion in Troy’s voice, the raw energy mixed with the rhythms exuding from the drums you know these girls mean business. They’re far from average and given all the attention they have receiving they truly have what it takes to be one of the greats and not fade into the background. They bring back the blues and revamp it and make it their own, their sound is distinctive for all the right reasons. From listening to their first track you, instantly fall in love and form an addiction to their sound.
It’s almost as if these girls were plucked from another era to show us there’s still room for another band that will cause a riot and make you stand to attention. Their laid back, cool californian style is going to take the UK by storm and we’re willing to get caught up and follow them.
“We are valley girls. We sing the blues. We play rock’n’roll. We sweat. We move. We groove. We are Deap Vally. xx”