In the run up to the release of Underground’s much anticipated new spring/summer 2014 collection, we have been browsing the market to see who else has been inspired in leading new directional and innovative footwear trends. As per usual, Nike are a high flyer in the trend rankings, and staying true to their sportswear begininngs, Nike have reinvented the football boot.
After countless viral video teasers and social media buzz Nike finally unveiled their latest creation in Barcelona on March 17th. Having been created with their latest Flyknit technology, Magista looks like nothing you’ve seen before.
Building on Nike’s history of innovation in performance and comfortability, the radical new Magista Football boot redefines the concept of how football boots look and perform.
Focusing on improved fit, touch and traction, the boot is designed for the needs of the creative playmaker. Nike Flyknit technology has taken a new approach to the manor in which the foot touches the ball by allowing it to get closer to the ball then in previously designed football boots, in turn it strives to deliver enhanced ball-feel and control.
Born from over four years of R&D in the Nike Sport Research Lab, and created with the help and opinion of the world’s best attacking players, including Barcelona’s Andrés Iniesta and German forward Mario Gotze, the Magista is designed to enable a more creative and free approach to how the ball is tackled.The boot has received critical player acclaim in the new fit of a collared boot, and with it comes additional strength and easier movement for the wearer.
Could this innovative new design replace what we know as a football boot today and become the Air Max of the 1990s, or what the Underground Creeper was to the Punk movement, or is this boot merely a fad in players gaining more attention for their looks rather than their skills? Either way, we certainly like the look of them!